As a business: Be responsible to nature by sustainable production, harvesting coupled with regeneration of raw material areas. Be responsible to the community by creating jobs for people in the uplands, improving livelihoods, respecting gender equality and not using child labor.

Aware that the production and trade of agricultural products need to be based on the close association and cooperation between the Government - Households - Enterprises - Customers. Therefore, we always strive to build a 4-party relationship to create strength for our own business and stakeholders.

Provide the market with products of the highest quality by applying techniques to the stages of planting, harvesting and processing and are carefully controlled.